While buying space will guarantee you a platform to get your message across the way you want to, editorial space in news articles/reports is generally more credible and has more impact. How To Get Quoted In The Media will show you what to do to initiate and improve your media relationships and increase your media coverage.
The Table Of Contents
- Section A: Getting the Journalist’s Attention
- Chapter 1: Know the media most likely to cover your story
Chapter 2: Connect with individual journalists
Chapter 3: Have a clear message
Chapter 4: Man bites dog
Chapter 5: Get to the point
Chapter 6: Link your story to recent news developments
Chapter 7: Writing your press release
Chapter8: Strategies to expand your media coverage
Chapter 9: Respect and plan around deadlines
Section B: Media Interview Tips
Chapter 10: Tips for your media interview
Chapter 11: Special tips for TV interviews
Chapter 12: Special tips for radio interviews
Chapter 13: Why email interviews are your friend
Section C: The Morning After
Chapter 14: Working with a media monitoring service
Why You Should Buy The Ebook
- Written by two former journalists, How To Get Quoted In The Media will help you to build a mutually beneficial relationship with the benefit, where you become a trusted source in your industry. This means that you will not only be able to publish your current story but build a foundation to make future story pitches an easier sell.
Journalists, like most professionals, have targets to meet; usually relating to the number of stories they do per day/week.
- Giving them strong stories is the best way to get them on your side. Building a relationship also means that when they do a story related to your business, they are likely to remember you and phone you for a quote on the issue at hand.
- As for the price, imagine that you had hired a PR consultant to help you to publicise your company, product or services. We both know that the hourly rate would be very steep. By comparison, How To Get Quoted In The Media is is a give-away at $1.99.